I am getting sick of the press comparing our current economy to the Great depression. My mother and father grew up in the Great Depression. I have known many people who grew up in the great Depression. I have spoken to all of them at length about that time and have read quite a bit about that period as well. The one thing I am positive about is that our current recession is not even remotely comparable to the Great Depression. Maybe by some stroke of bad luck that will occur but I really doubt it. The comparison of today’s economy to the Great Depression is an insult to the people who lived in that era.
Last weekend, I took my son to Dave and Buster’s. For those of you that have never been to a Dave & Buster’s, it’s a huge indoor game and entertainment emporium. Parking was hard to find. It was an hour and a half to eat in the rather large restaurant and all the games were packed with lines at least three deep on each one. We had to go to the restaurant at the mall down the road to eat and it took forty five minutes to even eat in the bar area. The mall was packed and all the stores around it were packed as well. Folks, I think I am safe in saying there was nothing like that in the Great Depression. The weekend before, I went to the movies and it was packed. Last night I watched the University of Cincinnati and West Virginia Basketball game and it was sold out. None of these places and entertainment are cheap. Somehow images of Oklahoma and the dustbowl don’t come to mind from this economy. I understand people and companies have been hurt. However, most of this has come about becasue of living in a cocoon of comfort and largesse.
The one thing I am sure of is that in down economies more opportunity and seeds of wealth are planted and created than at any other time. All businesses large and small will have to act small. When I say small, I mean they will have to be nimble and adjust to the market. Surviors will create new products and services and add on or delete others. The old style of creating a successful business and living with one static model is over. It was never a good way to do business and now it’s virtually impossible. Improvise, educate and motivate yourself and all those around you.
True wealth in business is the ability to recreate business and wealth at will. Can you do that? If not, you had better get busy or you will not make it. My son’s third grade class class is learning about food chains in science. Where are you in the food chain? You must work everyday to run faster, be stronger and have so much value that you cannot be eaten. You must rise up in the food chain. The world of business has it’s own food chain and it’s just as deadly and fair as nature’s food chain.
Mark Tewart, author of “How To Be A Sales Superstar – Break All the Rules and Succeed While Doing It”